In the News: California transportation agency finds cost savings in mobile program
With cities and counties facing a large transportation funding shortage, California’s Orange County Transportation Authority (OCTA) has recently introduced a text messaging program designed to save money on its communications with passengers and cut down on call center activity. The service lets passengers text a bus stop and number to the transportation agency’s call center to find out arrival times of the next three buses at that stop. This program will help OCTA cut its call center budget, which costs the agency more than $160,000 a month.
To read more about the OCTA initiative, click here.
